“We cannot NOT communicate”
”Organisation has a choice tell its own story promptly and widely OR be silent and allow its competitors/detractors push a memo that will kill it”
Oshaloto, Joseph Tade
1.) Prompt communication between an organization and its relevant stakeholders is key. Priority must be accorded public relations efforts at any given time. Every organization, public or private is a group of artists performing. They are a spectacle to a specified audience.
2.) Never had it become more imperative for any organization to project its performances clearly and consistently than now. You see, each one of us expects some transparency in the way things that concern us are being run. And except when we are left with no choice, we often demand to be duly informed on matters we have stakes in. We love to be kept informed and involved.
3.) Profit oriented organizations and politicians understand this needs of ours better. This is why tens of millions are voted for public relations efforts. They do not joke with press conferences, media parleys, press releases/stamsnts, advertorials, Town Hall Meeting, public hearings, Facebook, Twitter etc. They understand that for them to have a neighborly interchange with their publics and stakeholders, make new friends and retaining old ones, they have to consistently fill them in on relevant information; their strengths, prospects and challenges.
4.) The dimensions of organizational communication is changing at an alarming rate. And any organization – profit or nonprofit – that does not have a good grasp on PR, with defined mode of reaching out to its internal and external publics has no place in the 21st century ‘organizationing’!
5.) Audiences are now increasingly sophisticated; they are a lot more informed, educated, aware and powerful. Their access to different information sources – genuine or bogus – is virtually limitless.
6.) Organizations must diligently consider what it considers ‘privileged information’ and ‘classified information’ as the regime of Freedom of Information Act trumps much of these pretensions. What used to be ‘privileged information’ are now being mocked by a regime of highly liberalised media. Big thanks to SR brand of journalism.
7.) Organisation heads must therefore resist the temptation to to keep its activities shrouded in needless secrecy. They must engage Public Relations experts to effectively communicate with their various audiences.
8.) You undermine the relevance of your stakeholders, demean their persons and create unnecessary controversy and ultimately endanger the credibility of your organization and its objectives when you operate in the dark – remember your competitors would in some way get wind of your activities and promptly spin your story in their own favor while fatally discrediting you. You do not want this to happen in your organization, do you?
9.) Take home. When you fail to get valuable and consistent (and true) information to your audience, your are telling them that what they hear from your opponents is OK. This is counterproductive.
10.) Connect with your audience, deliberately. We just cannot NOT communicate!
Oshaloto, Joseph Tade is a Strategic Communication expert. He Plays, Talks, Writes and Travels.
He’s on Facebook as http://www.facebook.com/tadejoe